Business strategist, leadership expert, and former Amazon executive John Rossman explains some of the principles essential to how Amazon became the consumer and media giant they are today, including customer obsession, keeping a broad vision, keeping an eye on OKR's (objectives and key results), setting the right incentives to create movement, making sure leaders are never done learning, and always taking the next best available action.Mentioned in this episode:This episode is presented by Dr. Marc Sniukas at MakeBetterStrategy.comMake Better StrategyDownload John’s free Business Manifesto and learn more at RossmanPartners.com.Rossman Partners / John RossmanThis episode is presented by Dr. Marc Sniukas at MakeBetterStrategy.comMake Better StrategyDownload John’s free Business Manifesto and learn more at RossmanPartners.com.Rossman Partners / John Rossman