By the end of this episode, you’ll have 7 branded house examples you can use for inspiration when developing your brand architecture and brand strategy.
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First, we’ll answer the question “What is a branded house” so you can see clearly how this strategy falls within the brand architecture framework.
Next, you’ll discover why you might use a branded house strategy and the considerations for this structure.
Then, you’ll learn what the advantages and benefits are of using the branded house strategy, which includes product differentiation and specified relevant communication.
Next, we’ll jump into the 8 examples of a Branded House.
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The Brand Master Podcast is a show dedicated to helping branding professionals and entrepreneurs to build brands using strategy, psychology, and creative thinking. Branding is far more than aesthetics. To build a brand that connects you need positioning, brand personality, a human persona and brand voice, communication and messaging frameworks, storytelling techniques. All of this and more are covered right here, through actionable tips, techniques, and systems. If you want to brand like a master, the brand master podcast will show you how. For more brand strategy resources visit www.brandmasteracademy.com