In this episode, Ofer Shterling, CTO of Amberflo.io, joins the podcast to discuss the evolution of the CTPO role (Chief Technology and Product Officer). They dive into why this role is becoming a trend and why companies are adopting it. Ofer also explains the main problem his company solves - the pricing problem for businesses. They believe that measuring usage and understanding customer behavior can help companies achieve their pricing objectives. The conversation also touches on Ofer's decision to join a startup and the importance of product and ideation in his role. Please tune in to learn more about the CTPO role and its impact on companies. Highlights: [00:01:02] Solving the pricing problem. [00:05:11] The CTO as CPO. [00:10:11] Not scalable as CTO. [00:14:23] Balancing passion, compassion, and inner peace. Ofer Shterling is the Chief Technology Officer (CTO) at Amberflo.io. He joined the company nearly three years ago, shortly after it secured seed funding, as one of the first two founding engineers. Ofer played a pivotal role in developing many of Amberflo's core pipelines and now serves as the CTO, guiding the company's technological direction. https://www.linkedin.com/in/ofer-shterling-32739b31---- Thank you so much for checking out this episode of The Tech Trek, and we would appreciate it if you would take a minute to rate and review us on your favorite podcast player. Want to learn more about us? Head over at https://www.elevano.com Have questions or want to cover specific topics with our future guests? Please message me at https://www.linkedin.com/in/amirbormand (Amir Bormand)