When the pandemic hit, Timmy Bauer from DinosaurHouse.com pivoted his business from being a traveling children’s book author to running a children’s book production company.Timmy was enjoying working as a traveling children’s book author, but he was forced to change directions when schools started locking down and not allowing guests.His story is the perfect example that you don’t always need to make a complete 180 if your business hits a wall.Sometimes you just need to make a slight re-calibration, a couple degrees one direction or the other that can set you off on a new path.This new path has taken Timmy from “just over the poverty line” to running a 6-figure business in the last 12 months.Tune in to The Side Hustle Show interview to hear: how Timmy pivoted his business model when the pandemic hit how he uses content-based marketing and other people’s events to drive sales the ways you might also be able to take your existing skills and knowledge to serve a different customer base Full Show Notes: 6 Figures in 12 Months: Pivoting from Low-Ticket Products to a Productized Service