Highlights of my conversation with Moitree: Building an analytics team to support the company's digital transformation initiatives  The skill sets of an analytics team have become diverse Investing in emerging technologies and using them Evaluating resourcing to be able to get the most out of your investment Business vs technical chops Finding hybrid skills is a challenge to growing teams Define your requirements to drive the skill set you need on your team When do you add new capabilities vs keeping it with external partners Meet: Moitree Rahman is a marketing analytics and data professional with 12+ years of experience making an impact in data and tech strategy roles for Fortune 500 companies that span across diverse business verticals, including CPG (Colgate-Palmolive), Telco (AT&T), Media-Entertainment (AT&T/Warner Media/ Xandr) and SaaS (LiveRamp) companies. Currently leading the Digital Measurement transformation at Colgate-Palmoliveer efficiently and at scale. If you have any questions for Moitree, please feel free to reach out via: https://www.linkedin.com/in/moitreerahman/ I hope you enjoyed the episode. The best place to connect with me is on Linkedin - https://www.linkedin.com/in/amirbormand (Amir Bormand). Please message me if you want me to cover specific topics with future guests.