Hootan Mohseni is the founder of Cliniq Apps, a company that helps practitioners create and manage patient recall, retention and reactivation campaigns simultaneously across multiple channels.  In this episode, Hootan talks about automation in a clinical setting - how it looks when it is done well, and what can go wrong when it fails. He also gives some super practical tips for anyone wanting to automate or streamline some processes and communication in their healthcare business right away. Check out the episode and full show notes here. To see the latest information, news, events and jobs on offer at Cliniq Apps, visit their Talking HealthTech Directory listing here.