“Powerful writing is fundamental to successful businesses.” - Carla D. Bass   Today's featured award-winning author is highly acclaimed speaker and retired Colonel of the USAF, Carla D. Bass. Carla and I talk about her newly expanded book, seeing writing in a different way and taking the hybrid publisher route to complete her book.    Key Takeaways: “Powerful writing changes lives.” Readers appreciate those who get to the point. Especially when they are emails. Always proofread your written work with your own eyes and never completely rely on autocorrect features. Everyone can benefit from tightening up their writing and making it more persuasive. “Writing is a scavenger hunt.” “If it’s in your soul go for it.”   Carla's Book: https://www.amazon.com/Write-Influence-Appraisals-Scholarships-Internships/dp/0997593024/ Carla's Site: https://writetoinfluence.net/   The opening track is titled "New Perspective" by the magnanimous chill-hop master, Marcus D (@marcusd). Be sure to visit his site and support his craft. http://marcusd.net/album/secret-bosses-unreleased-retrod-beats    Related Episodes:   25 - "Escapism, History, & Good Advice" with Kate Dolan (@KDHays): http://goingnorth.libsyn.com/25-with-kate-dolan    155 - "Start Your Own Freelance Writing Business" with Laura Pennington Briggs (@sixfigurewriter): http://goingnorth.libsyn.com/155-start-your-own-freelance-writing-business-with-laura-pennington-briggs-sixfigurewriter   158 - "Faster, fewer, Better Emails" with Dianna Booher (@diannabooher): http://goingnorth.libsyn.com/158-faster-fewer-better-emails-with-dianna-booher-diannabooher