Whatup fam, Today I had on First Light Farms founder, Jason Ross who we call “Jace.” If you're into high-quality top-notch grass-fed beef, I’m sure you’re already a fan of First Light. A brand that can be found in Bristol Farms, Lassens, and tons of other natural grocers, and now even at Ralph’s in some areas.  With some of the top cuts in the world found in their Steak Club and just a few of some of the highest-end steak restaurants in the world. First Light Farms was founded by Jason and a couple of friends frustrated with the traditional meat value chain.  They had cut their teeth in the industry and were unhappy with the lack of transparency and the commodity mindset.  They also identified a problem they thought they could solve – beef with the consistency, tenderness, and succulence of grain-fed, raised on grass without any nasty and unhealthy inputs.  So Jason and his friends set about inventing 100% grass-fed wagyu beef, and they created a value chain to seamlessly connect consumers who care, with groups of like-minded farmers. Guys, there’s a reason why Forbes calls it the best beef in the world. If you’re someone who’s interested in regenerative farming, conscious consumerism or perhaps just the best freaking steak in the world, we got it all in this episode! And hey if you get value from the show please share it with a friend, tag me on social and definitely subscribe. It means the world to me.  I appreciate you spending your time with us. Enjoy the show! Show notes as a general guide below. Somewhat in order and not written in perfect grammar because we want you to actually listen to the show! Jason’s last oh shit moment Jason and First Light’s commitment to the ethical raising of cattle,  commitment to quality and regenerative farming practices. Was there a time for you in the past when the ethical raising of animals didn’t even cross your mind or has this been a thing for you since you were a young kid? Commodity grass-fed vs growing to order. American history on glyphosate. How do you see this situation in an analogous way when it comes to grain-fed animals and the way animals are raised for consumption in the US? Is this a cultural thing? Where did we go wrong in America? At what point does America start mass-producing food? Corn subsidies. Cheap and cheerful production. Re-emergence of grass-fed. Tell us about First Light Farms. What is it and why did you create it? In large cities, farmers are basically people that live in our imaginations, what are your family of farmers actually like? What is your relationship with them and how much do they care about your practices vs just making money? Equitable distribution of value in the chain. Wagyu Vs Kobe beef. What is the life cycle of cattle that is pasture-raised and grass-fed vs that of grain-fed cattle? Why is grass-fed so expensive? There is a lot of talk about Venison and other game animals. Can you share a bit about game animals from a nutritional standpoint and also from an environmental standpoint?  I love learning about regenerative farming. Give us your definition of it.  Why is regenerative farming being talked about so much as one of the solutions to our ecological crisis? Meat consumption plays a big role in environmental impact. What is your take on this? First Light Farms Steak club. Jason shares his top two traits for a conscious leader to embody. Check out https://www.firstlight.farm/ and connect with them on Instagram! Connect with Sebastian on Instagram SebastianNaum.com