Episode 432 of "SI Media with Jimmy Traina" features an interview with ESPN NBA analyst Richard Jefferson.Jefferson, who also hosts a podcast and calls Nets games for the YES Network, discusses his rise in sports media, what his ultimate goal is in broadcasting and how important social media is for his career. Jefferson also talks about his recent beef with Paul Pierce, how he approaches TikTok and accumulating 1.4 million followers, why he hates Twitter, the load management controversy, Ja Morant, his ongoing feud with Knicks fans and much more.Following Jefferson, Sal Licata from WFAN radio and SNY TV in New York joins Jimmy for their weekly "Traina Thoughts" segment. This week, Jimmy and Sal discuss filling out NCAA Tournament brackets, the World Baseball Classic, two highlights from the Oscars and the overall movie-going experience in 2023Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy