Website insights and essentials from Brenden Mulligan of Podpage.Brenden Mulligan, founder of Podpage, shares his journey from the music industry to podcasting, highlighting the importance of owning your platform through a dedicated podcast website. He discusses common mistakes podcasters make with their online presence, the value of SEO for improving discoverability, and the benefits of offering multiple platforms for listeners. The conversation also covers how higher education podcasters can leverage websites to boost engagement and create lasting connections with their audience while exploring the future potential of Podcasting 2.0.Episode Links:Brenden Mulligan: LinkedInPodpage Connect with UsShare Feedback & Ask Questions: hello@continuingstudiespodcast.comLearn More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: https://www.linkedin.com/groups/14115712/Connect w/ Jen: LinkedIn or  jpodcreations@gmail.com Connect w/ Neil:  LinkedIn or neil@podiumpodcastco.comTwitter:  @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsChapters:(00:00:00) IntroductionNeil and Jen introduce guest Brenden Mulligan, founder of Podpage.(00:02:10) Journey into PodcastingBrenden’s journey into podcasting and why podcasters need to own their content through websites.(00:05:52) Challenges Large Websites for PodcastsThe difficulties higher education institutions face when adding podcasts to their large websites.(00:08:58) Customization in PodpageHow podcasters can align their website with existing brand identities.(00:10:19) Common Website MistakesThe most frequent mistakes podcasters make when creating their websites.(00:13:23) Offering Multiple PlatformsThe importance of providing links to multiple podcast platforms.(00:14:47) Using Categories EffectivelyHow categorizing podcast episodes can enhance user experience.(00:17:47) Improving Podcast DiscoveryMaking content discovery easier and driving podcast visibility.(00:23:49) The Potential of Podcasting 2.0The value-for-value model and the challenges of micropayments in podcasting.(00:32:32) SEO and Website OwnershipWhy owning a dedicated website can improve search engine rankings.(00:35:19) Conclusion (00:00) - Introduction (02:10) - Journey into Podcasting (05:52) - Challenges Large Websites for Podcasts (08:58) - Customization in Podpage (10:19) - Common Website Mistakes (13:23) - Offering Multiple Platforms (14:47) - Using Categories Effectively (17:47) - Improving Podcast Discovery (23:49) - The Potential of Podcasting 2.0 (32:32) - SEO and Website Ownership (35:19) - Conclusion