In this episode, Shadi Rostami, the Senior Executive VP of Engineering at Amplitude, joins the podcast to discuss the role of prompt engineering in fueling innovation and speeding up hackathons. She emphasizes that prompt engineering is a team sport and explores how experimentation and data analytics can impact business outcomes. Amplitude aims to help companies build better products by leveraging data and user behavior insights. Shadi also shares her responsibilities overseeing engineering, security, and support at Amplitude. Tune in for an insightful conversation on driving innovation through prompt engineering. Highlights: [00:00:22] Hackathons and LLMs speeding up innovation. [00:06:27] Features originated in hackathon. [00:11:13] Prompt engineering and model changes. [00:17:23] Hackathon ideas and roadmap. [00:19:58] Relying on user behavior. [00:22:00] Balancing hackathon experience for developers. [00:26:06] AI as a tool for innovation. [00:29:06] Hackathons impact business outcomes. Shadi Rostami is SVP of engineering at leading digital analytics platform Amplitude. She is a passionate, seasoned technology leader and architect experienced in building and managing highly proficient engineering teams. Before Amplitude, she was VP of Engineering at Palo Alto Networks. She has innovated and delivered several product lines and services specializing in distributed systems, cloud computing, big data, machine learning, and security. She has a Ph.D. in computer engineering from the University of British Columbia and a B.Sc. from Sharif University of Technology.  LinkedIn: https://www.linkedin.com/in/shadi-rostami-b6a636/ --- Thank you so much for checking out this episode of The Tech Trek, and we would appreciate it if you would take a minute to rate and review us on your favorite podcast player. Want to learn more about us? Head over at https://www.elevano.com Have questions or want to cover specific topics with our future guests? Please message me at https://www.linkedin.com/in/amirbormand (Amir Bormand)