You’ve been told video podcasting the only way to grow your show—but the ones shouting the loudest about it? They’re the ones profiting from your overwhelm.In this episode, Buzzsprout’s Head of Marketing Alban Brooke is back to expose what no one is talking about: the hidden costs, the inflated promises, and the hard data that shows how video might actually be hurting your show more than helping it. He also shares what *really* happened behind the scenes when Buzzsprout went all-in on video—and the exact moment he realized they got it wrong.So if you’ve been wondering why podcasting feels harder than it should (and you're ready to build a podcast you won’t secretly resent) hit play and let’s dive in.0:01 - The Real Video Podcasting Backstory (and Who’s Profiting From It) 4:04 - Why 84% of the Top 50 Podcasts Don’t Upload Video to Spotify 6:35 - The Silent Burnout Epidemic Among Podcasters Trying to “Do It All” 9:36 - The Video Wake-Up Call Buzzsprout Didn’t See Coming 11:41 - The Emotional Toll of Trying to Podcast Like a YouTuber 18:45 - The Real Question Every Podcaster Should Ask Before Adding Video Episode Links:Get a $20 Buzzsprout credit when you sign up through this link—courtesy of Alban and the Buzzsprout team. Other Episodes You’ll Enjoy:Podcast Growth Myths Debunked by Buzzsprout’s Head of MarketingWhy Audio-Only Podcasting Still Dominates  → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with your podcasting friends! Love this show? Say thanks in true podcasting style by leaving a review. Take the Podcast Health Score™ to see exactly where your show is losing listeners and get a custom plan that shows you what to fix first. Join the On-Air Coaching waitlist for a chance to get coached on air by Courtney and get your podcast questions answered in real time. Get the Podcast SEO Mastery Course and learn how to optimize your show so the right listeners can actually find it. Apply for the PodLaunch® Accelerator and get deeper podcasting support and expert guidance tailored to your specific podcasting goals. Email us at hello@podlaunchhq.com to learn more. Follow Courtney for more podcasting insights: Linked In | Instagram | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.