In this episode, we’re chatting about services and offerings. Charlie has been getting to grips with her new creative mentoring packages and trying to figure out exactly what she’s selling. Franky shares her experience of writing multiple sales pages for numerous clients and outlines the questions she takes business owners through when she’s developing their copy. We talk about avoiding the comparison trap and the importance of knowing what sets us apart. As well as coming back to our ‘why’ and what it is we want to be known for, we agree offerings can and should change over time, so we shouldn’t get too hung up on perfecting them from the outset. Links and further reading: Playing big by Tara Mohr Our own service offerings... Charlie's Creative Business Mentoring Franky's Copywriting Services Get full access to Friends with Business Benefits at friendswithbusinessbenefits.substack.com/subscribe