If you’re thinking about starting a podcast, or already have one in the mix, standing out of the crowd or reaching the right kind of listeners isn't always easy. Sometimes we just need to firmly establish our ‘why’ and prioritise our audience.  Welcome to Should I Start A Podcast,  where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you. In this episode, Ronsley is getting the lowdown on podcast best practices, with “The Girl who Gets it Done,” Espree Devora. Like so many podcasters, Espree is a creative. In fact, she seems to have been born with a perfect mix of entrepreneurial and creative genes.  At age 14, Espree created a scuba diving retail shop, which eventually transitioned into a digital media company, ZexSports.  Fast forward to now, and you’ll find Espree working around the world, providing education, networking opportunities and guidance surrounding tech and startups, to help others follow their dreams. Espree is also the host of two Award Winning Tech Podcasts; WeAreLATech and Women in Tech. As you can imagine, they’re very niche topics to take on, but she has hit the ground running, and unabashedly smashed iTunes rankings along the way. The We are LA Tech podcast acts as a hub for entrepreneurs within the Silicon Beach community, and helps people to connect to useful resources. In recent years, it has been likened to a virtual tourist office for LA Startups.  The Women In Tech Show is all about sharing women’s stories on how they got to where they are today. The show’s sole purpose is for every listener to walk away feeling 'If She Can Do It So Can I'.  In this conversation, the pair get right into the nitty-gritty details about finding your purpose before you start a podcast. They touch upon how to choose the best podcast name and why you need to create your own rules to get what you really want.   Also in this episode: The reason why Espree started a podcast Why you shouldn’t strive to be everything to everybody How to find an awesome name for your podcast Why you need to celebrate your wins and stand out The importance of role models How to take charge of your podcasting destiny Why you need to create a community to boost your podcast game   Links: Espree Devora Website Espree Devora Instagram Espree Devora Twitter Women in Tech Podcast  We Are LA Tech Podcast