My guest today is Rocky Lalvani.Highlights of my interview include:Numbers can tell a storyValue pricing means what the customer values your work to be (and what they expect to pay)A new way to position profit (sales - profit = expenses)The answer is almost always not more resources, but to be more resourcefulYou'll also hear his story. Rocky says:"So while I’m interested in money, I’ve always seen it as a tool, as something that can open countless doors if managed well. Without understanding money, my dad wouldn’t have been able to sustain a family in America. I wouldn’t be able to live out my dream of taking my family on a vacation across Italy.I’ve seen how much of a difference understanding money makes in my own life. And I’ve now made it my goal to help others open doors, solve problems, and gain freedom through understanding the finances for their small business.Rather than only making money off of telling other people what to do, I’ve truly lived out the experiences of both working a corporate job, working independently, and managing a small business. Now, I want to take this knowledge and share it with other small business owners at a fraction of the cost that it would be to hire a dedicated full-time financial manager."Rocky's website is https://profitcomesfirst.com/And hear his Profit Answer Man podcast at https://podcasts.apple.com/us/podcast/profit-answer-man-implementing-the-profit-first-system/id1508245322Thanks to you for being an engaged listener of our podcast.Connect with me on LinkedIn www.linkedin.com/in/stinsonmarkFollow me on Facebook www.facebook.com/markstinsonauthorAnd visit my website at www.mark-stinson.com(I host my podcast with Captivate, the world's only growth-oriented podcast host™ - you can too, and get your first 7-days on me! www.captivate.fm/signup )