Ever wondered why some releases just work whilst others disappear into the void? It's not luck, it's having a system. In this episode, we break down our five-step campaign framework that you can use again and again: Song, Visuals, Promotion, Outreach, and Feedback.  We talk about writing songs that grab attention, creating visual content that actually serves your music, promotion that doesn't make you want to die inside, building real connections beyond social media, and the bit everyone skips - analysing what actually worked so you don't keep making the same mistakes.  Whether you're DIY or working with a team, whether you've got budget or you're doing it all in your bedroom, this framework will help you get your music heard without burning out.  We also share our favourite campaigns (including "Fucked Up Feeling" and the gloriously sleazy "Temple") and remind you that you don't need to get famous overnight, you just need a system that works. Do you have the best job in the world but also want to quit at least once a day? Are you always on the VIP list but somehow end up eating dinner by the bins? Do you ever play to a crowd and yet sometimes feel like the loneliest person in the room? Do you lie awake at night questioning your life choices? Well, you’re not alone.  Being a musician is hard at the best of times, and we’re here to help. Join Mishkin Fitzgerald and Hana Piranha as they talk about the highs and lows of being a musician.