Paul speaks to Nick Brosnan, Marketing Manager for Americas for Polygiene. Polygiene is a long time partner of SOLE's. All of our footbeds are treated with Polygiene to prevent the growth of odor-causing bacteria to keep the footbeds stink-free. Part of why we love working with Polygiene is how they position themselves as a company, and the message they spread about mindful living and minimizing your impact.Paul and Nick chat about Nick's perspective on the North American outdoor industry and how it compares to our counterparts in Scandinavia, Nick gives the lowdown on how stink prevention actually works, the guys discuss the challenges and opportunities of marketing a product for its practical use first and its sustainable credentials second, and Paul shares the memories of his own shameful foot stench. We also learn a bit about the positive impacts of doing less laundry!To learn more about Polygiene and all they do check out polygiene.comYou can also take 15% off stink-free footbeds at yoursole.com by using code POLY15 at checkout.