Learn how the limbic brain works for your audience There are many models in the world that try to describe how businesses work. Some focus on systems and procedures, others on marketing and communications, and some even discuss financial and operational forecasts. In this episode of the show, we are talking with Michael Griffiths, who travels the world sharing his Limbic Advantage model that helps thousands of entrepreneurs on how to track their business growth and build outstanding relationships with clients. Hear his insights on how we can help shape our audience’s paradigm of thinking through podcasting. In this episode you will: Learn how Michael Griffiths helps business owners fast-track their business growth with his unique Limbic Advantage model Learn the analogy of basketball in relation to a business Hear us talk about his journey as a podcaster Understand how podcasts help shape your audience’s paradigm of thinking Know the impact of listening to podcasts every day Take a deeper look at the Limbic Advantage model Learn how to get more referrals for your business Understand how to see your business as a million little moments Think differently about how conscious awareness turns into a habit in building an industry We talk in-depth about the comparison of limbic and cortex brains All this and more, on this week’s episode of  Should I Start A Podcast. Make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Also, if you know a business owner that needs to hear an episode about why a podcast is the best business development tool, please share an episode with them. Pretty Please. Enjoy the show. After you listen to this episode I would love you to take these 3 small steps that will help you : Speak your truth Analyse your audience Find where they are What you pick as your strategies to grow will depend on where you are at in your business. Pick the right strategy for where you are at and not where you want to be. These are 3 small steps that if you execute, irrespective of where you are at in your business and podcasting journey will make a huge impact on your making your podcast more profitable & more impactful. If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  ShouldIStartAPodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more. If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free. Stay tuned next week when we going to cover Using your podcast to establish your credibility feat. Laura Powers. We cover lots including how to podcast is also a great way to connect with influencers as well as key people you can use for future partnerships and collaborations.. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, much love. Links & resources mentioned in the episode: https://www.podbean.com/ http://www.michaelgriffiths.com.au/speaker