In this episode of 1050 Bascom, we were grateful to have the opportunity to speak with Todd Newman, Professor of Life Sciences Communication at UW-Madison, about the research in his recently published article, “Science Elicits Hope in Americans – It’s Private Brand Doesn’t Need to Be Partisan”. In Covid-19, partisan disputes over the seriousness of the virus, the efficacy of masks, and the science of reopening business and schools is at the forefront of American politics and life. Prof. Newman’s research and teaching on science communication speaks to this crucial defining moment in American history.