—-  👋 This episode is also sponsored by Pattern Life. Protect what matters most today. Disability insurance simplified.  —-  👋 This episode is also sponsored by Physician Growth Accelerator. Your practice is busy, but not with ideal patients. Build your strategy today.  —-  👋 Bradley Block welcomes back Dr. Nneka Unachukwu, famously known as Dr. Una. They dive into her latest book, "The Visibility Formula: Taking Your Business From Best Kept Secret to Household Name." Dr. Una shares insights into why visibility is crucial for business success and offers practical strategies for getting noticed.  They discuss the challenges and rewards of entrepreneurship, the importance of having a clear message, and the necessity of playing the long game in marketing. Dr. Una also highlights the significance of repurposing content and building a supportive team. BIO Dr. Nneka Unachukwu, known as Dr. Una, is a board-certified pediatrician and the founder of EntreMD, a company dedicated to helping physicians build profitable businesses. Through the EntrezMD Business School and her top-rated podcast, Dr. Una empowers doctors to achieve financial freedom and autonomy. Her latest book, “The Visibility Formula,” offers practical strategies for increasing business visibility. Dr. Una’s company was featured on the Inc 5000 list of fastest-growing privately held companies in America. She resides near Atlanta with her husband and four children. HIGHLIGHTS 00:01:58 - Introduction of Dr. Una and her mission with EntreMD  00:03:25 - Dr. Una’s new book, “The Visibility Formula”  00:04:45 - Importance of visibility in business success  00:07:15 - Mindset shifts required for effective marketing  00:11:00 - Strategies for identifying and reaching the ideal client  00:14:00 - Importance of a clear call to action  00:16:50 - Playing the long game in visibility efforts  00:19:30 - Repurposing content for social media  00:21:45 - Building a team to support visibility efforts  00:27:40 - Interview tips and the process of hiring the right team members Did ya know… You can also be a guest on our show? Please email me at brad@physiciansguidetodoctoring.com to connect or visit www.physiciansguidetodoctoring.com to learn more about the show! Socials: @physiciansguidetodoctoring on FB  @physicianguidetodoctoring on YouTube @physiciansguide on Instagram and Twitter This medical podcast is your physician mentor to fill the gaps in your medical education. We cover physician soft skills, charting, interpersonal skills, doctor finance, doctor mental health, medical decisions, physician parenting, physician executive skills, navigating your doctor career, and medical professional development. This is critical CME for physicians, but without the credits (yet). A proud founding member of the Doctor Podcast Network!Visit www.physiciansguidetodoctoring.com to connect, dive deeper, and keep the conversation going. Let’s grow! Disclaimer:This podcast is for informational purposes only and is not a substitute for professional medical, financial, or legal advice. Always consult a qualified professional for personalized guidance. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.