Tom teams up with Jeff Wraley from GroundWork to explore the synergy between GroundWork and Shin-Fu Sales Process, boosting lead qualification and streamlining sales. GroundWork is a sales automation tool that helps contractors get video walkthroughs from homeowners to prequalify leads and ensure they're pitching the right jobs. GroundWork is also proudly sponsoring the Mile High Profit Summit 2023! Jeff discusses how GroundWork enhances the Shin-Fu Sales Process, helps contractors qualify leads more efficiently, and shares insights on using videos to connect emotionally with customers, weed out potential tire kickers, and much more! In this episode, they discuss… Benefits of using GroundWork for contractors to optimize their sales process Positioning GroundWork for homeowners and overcoming objections Tips for getting homeowners to send video walkthroughs How even experienced contractors can benefit from GroundWork How GroundWork enhances the Shin-Fu sales process Importance of immediacy for lead conversion Time taken for GroundWork to get contractors set up and running on the platform Find More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/the-contractor-fight PCA Overdrive is free for members. Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial! Become a member: https://www.pcapainted.org/membership-resources/