Get ready for an exciting episode of Gig Gab! Join host Dave Hamilton as he chats with Bruce Bennett, a seasoned musician and entrepreneur, about the ins and outs of the music industry.
Dive into Bruce’s journey from playing in bands to launching successful music-related businesses. Discover how he turned his passion into a thriving career, creating opportunities like SuperDups and New England CD. Bruce shares his wisdom on treating music as a business, emphasizing the importance of understanding and growing your fan base.
Explore the world of tribute bands with Bruce’s experience in Shot of Poison, a Poison tribute band that gained fame on Jimmy Fallon’s Clash of the Cover Bands. Learn about their marketing strategies and how they leveraged media exposure to their advantage.
But that’s not all! Bruce introduces HelloBand, an innovative app designed to help musicians connect directly with their fans. Say goodbye to social media algorithms and hello to seamless fan communication, tipping, and event management.
Throughout the episode, you’ll hear anecdotes and technical discussions that provide a deeper understanding of the music business. Whether you’re a musician looking to expand your reach or a fan eager to learn more, this episode offers valuable insights and practical advice. Tune in and discover how to make your mark in the music world!
00:00:00 Gig Gab 460 – Monday, December 16th, 2024
December 16th: National Stupid Toy Day
Special Guest: Bruce Bennett from Helloband, Shot of Poison, More
00:01:58 From loving music to creating it…and being a business owner
00:03:44 Music Business
00:04:41 99% of the money in this industry is made by 1% of the participants
00:05:26 Always saying “yes” and accruing the tools
Parthenon Huxley on Gig Gab
00:08:50 Musician Psychology
00:09:40 Bruce “Mr. Tact” Bennett…can’t shut up!
00:12:38 Becoming the producer
Red Light Syndrome
00:13:46 Be aware of your opportunities
The birth of SuperDups, which is New England Compact Disc, Next Day Disc (and all of its other names)
Picks and Shovels of the Music Business
00:17:44 The Power of Networking
00:18:54 How can I help?
Bruce did all the music for the original Playstation NASCAR Racing
00:23:02 Shot of Poison, a Poison tribute
Seated Theater Shows
Fortune’s Show: “Watch how perfect we play these songs”
00:29:11 Ultimate Tribute Bands
Get the Led Out
Gary Mullen and The Works: One Night of Queen
Lotus Land Rush Tribute
00:30:05 Don’t wait for someone to invite you to level-up
Get asses in the seats
Four-wall the event: buy the theater for the night
00:34:21 The drug of the eighties was alcohol
The power of eighties music
00:35:49 Believe the Power of Your Network…Build it!
“I’m gonna be that guy.”
$10,000 startup capital and an LLC
The $2,500 litmus test
Dirty Deeds, AC/DC Tribute
00:41:17 Shot of Poison on Clash of the Cover Bands
00:44:17 Being able to market and sell
Fans are customers
Strategic Inflections
Your network will grow you and push you. Let it!
Be kind, don’t worry about being nice
00:47:59 Here’s how to make a million dollars
Give your fans the product that they want
Think about $20 increments
00:49:39 Sell free tapes
And build a database of fans!
00:51:10 Postcards in the mail
Susie Majors with RagDolls on Gig Gab
00:54:05 Promoting Shows in 2024 (and beyond)
HelloBand (GIGGAB20 gets you 20% off!)
Messages from the crowd to the stage
One QR Code does it all
01:02:49 You’re in a business
01:04:16 Talk Nerdy To Me
Nothin’ But a Good Time
Come Together
01:09:07 Sugar Packets on Sweet Emotion
01:09:42 Work with an agent?
Shot of Poison is not exclusive with any agents
Agents are very valuable…when used properly
01:12:04 Gig Gab 460 Outtro
Follow Bruce Bennett and HelloBand (GIGGAB20 gets you 20% off!)
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The post Music, Marketing, and Mischief with Bruce Bennett — Gig Gab 460 appeared first on Gig Gab.