A brand new year, and a brand new season of Before The ENCORE is here!It's great to be back again, and what a way to kick off the season. This edition, Sonic Architect Adam is joined by Simon Merriman, director & booker at Singular Artists - a booking agency with a very much artist-focused approach to the live industry. In this episode you'll hear the pair discuss the challenges of promoting bigger versus smaller shows, the two sold-out Fontaines D.C. shows at the 3Arena in December 2024 and the rapidly-approaching Borderline Festival which enters it's second year as a showcase for the finest in forward-facing music from Ireland and abroad across two nights in The Workman's Main Room & The Workman's Cellar on 22 and 23 February.-Get tickets to Borderline Festival, 22 - 23 February 2025Singular Artists websiteFollow Simon on Instagram / LinkedIn Hosted on Acast. See acast.com/privacy for more information.