Creating the Customer Experience Through Data The 2nd show in a 2-part series on Customer Experience. In this episode, we cover the 'data' aspect the CX and how to form the ideal experience for your customer. 1. 86% of Customers are willing to pay for a good customer experience 2. 73% of customers point to their experience as a factor in their purchasing 3. 65% of buyers find a positive experience with a brand more important than brand advertising Data - You have it, so USE IT!