Business As Unusual, is a series produced by BiCurean Consulting. We present Entrepreneurs, Innovators, CEOs, & Founders who are innovating the way we do business. This episode we are chatting with Ethan Decker, PhD about Applied Brand Science. Ethan, a marketing and advertising professional with over 20 years of experience, witnessed countless great ideas being discarded due to disagreements and misunderstandings about how advertising works. Frustrated by this recurring issue, he used into his scientific background as a PhD holder in ecology to uncover the universal truths about brand growth and advertising effectiveness. Recognizing the need to share this knowledge, Ethan now helps brands apply the science of growth to their businesses, building their confidence and making them more effective in their marketing strategies.WebsiteAppliedBrandScience.comBest Contact for Listeners to find you or connect with you:https://www.linkedin.com/in/ehdeckerNotesFlourish Theoryhttps://www.authentichappiness.sas.upenn.edu/newsletters/flourishnewsletters/newtheoryHaimhttps://g.co/kgs/wvTpe5Social Media Links/Handleshttps://twitter.com/ehdeckerhttps://www.linkedin.com/in/ehdeckerLightly edited and produced by BiCurean Consulting, BiCurean.com.  Hosted on Acast. See acast.com/privacy for more information.