The Eagles' SVP of Marketing, Jen Kavanagh, tells Insider Interviews host E.B. Moss how marketing the #NFL team has changed since their appearance in the #SuperBowl. From the declaration of fandom by Taylor Swift to the imperative of balancing the star power of individual players like #JalenHurts with promoting the brand overall, it always comes back to connecting with fans and building relationships that are not just "transactional". Hear how Kavanagh strives to build relationships with the club's 10 million global fans, thanks to their international expansion to Ghana, New Zealand and Australia – whether it’s watch parties or cause marketing in their home town community of Philly. Kavanagh shares insights from her deep experience in digital marketing, and how that helped her tackle the new-to-her field of sports marketing. She’s bullish on opportunities for women at the NFL and passionate about supporting girls' love of the game. With her skills in social media and pro-social initiatives that keep building fan relationships, Kavanagh is a leader to listen to for any marketer that wants to score with customers.