The TalentCulture #TChat Show is back live in the New Year on Wednesday, January 13, 2016, from 1-2 pm ET (10-11 am PT). Last week we talked about how to create the ultimate hiring experience, and this week we're going to talk about why the best recruitment means smarter workforce marketing. Today's hiring economy is highly complex and competitive and finding top talent is harder than ever. If fact, attracting candidates and retaining current employees is a lot like attracting and retaining customers. Candidates want to be valued and have an engaging and transparent experience and how you treat them has a direct impact on your brand. In today's digital age, where people share experiences online, a poor candidate experience can be bad for business and translate to millions in lost revenue annually. The fact is we are all job seekers and perpetual candidates, even if we're currently happily employed. And candidates are the hiring organization's to lose before they even think about applying for a job. Today both employers and candidates alike are responsible for creating and marketing their brands — which can give both a symbiotic and differentiating competitive edge. Join TalentCulture #TChat Show co-founders and co-hosts Meghan M. Biro and Kevin W. Grossman as they talk about why the best recruitment means smarter workforce marketing with this week's guest: Abby Euler, Talent Acquisition Evangelist at IBM Smarter Workforce. Thank you to all the TalentCulture sponsors, partners and supporters!