In this episode of The Sustainable Angler, I interview Cheeky Fishing + Wingo Outdoors CEO Ted Upton, and we discuss everything from following his passion for fishing into a career with Cheeky to taking Cheeky and Wingo's first steps on their sustainability journey, to joining 1% for the Planet and all of the amazing conservation work Cheeky and Wingo have done since their inception.The Sustainable Angler podcast is brought to you by Emerger Strategies.🎣 Like what you heard? Subscribe to The Sustainable Angler wherever you get your podcasts and leave a review to help us grow the conversation around sustainable business in the fishing and outdoor industries. For more resources, or to learn how Emerger Strategies can help your brand turn sustainability into a competitive advantage by making it simple, strategic, and profitable, visit www.emergerstrategies.com. Follow us on Instagram @emergerstrategies and @thesustainableangler and stay tuned for more insights from leaders at the intersection of conservation, business, and the outdoors.