Lilac Bar David has been in the banking and payments space for over 20 years. Previously, she was the Co-founder & CEO of Pepper, a banking system focused on millennials and young adults. Outside of tech, she has 3 kids, and enjoys everything to do with the sea - paddle boarding, swimming, etc. She enjoys paddle boarding because it helps her to clear her head. And when it comes to food, she is a fan of Thai, and claims that New York has the best Thai food - outside of Thailand, of course.Lilac and her co-founders started to think about business owners, and all of the things they had to manually, and in disconnected, non-optimal ways. They wanted to build a banking solution that was tailored towards these users - starting with freelancers.This is the creation story of Lili.SponsorsCipherstashTreblleCAST AI FireflyTursoMemberstackLinksWebsite: https://lili.co/LinkedIn: https://www.linkedin.com/in/lilachbardavid/Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy