No matter if you are selling locally or globally, to establish your presence in the market you need to negotiate. This is a skill that needs constant development and practice.In this episode we will talk about Harvard negotiation approach with Linda Netsch, the founder of Align Consulting, a general manager at the law firm Flex by Fenwick, a Lecturer on Law at Harvard and Stanford Law Schools and a visiting lecturer at UCU Business School.Linda has more than 20 years of experience of helping clients to become better negotiators and leaders in US, Europe, Asia, and Middle East. Before private law practice Linda served as an officer in the US Air Force.We have discussed:what is the difference between the interest based and zero sum negotiationshow to negotiate in any culturewhat are the basic things you should know before negotiatewhy negotiation is a skill that requires a lifelong learning experienceLinda's experience in UkraineListen to the Start Global Insights podcast on all major platforms and YouTube. And don't forget to subscribe not to miss the second part of the conversation.Speakers LinkedIn Profiles:Guest, Linda Netsch https://www.linkedin.com/in/lindanetsch/Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.bizCreate your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/This podcast is made in a partnership with Do Business With Ukrainians, the platform of Ukrainian business teams you can work with now Work with verified teams.Access the best, trustworthy small and medium businesses. You may request cooperation with Ukrainian business here: https://www.dobizwithua.com/Subscribe and listen to Start Global Insights podcast on other platforms:Spotify: https://spoti.fi/44mCiDgApple podcasts: https://apple.co/3XOb1HqGoogle podcasts: https://bit.ly/3rmpA8RYouTube: https://bit.ly/46FHZxAIn your browser: https://bit.ly/3JRjQu8