Episode 440 of "SI Media with Jimmy Traina" features two guests.First up is NFL VP of Broadcast Planning, Mike North on putting together the 2023 schedule.Just some of the topics covered: What game did networks want the most? What's the philosophy behind ESPN having staggered doubleheaders instead of straight doubleheaders? Is it true the league doesn't want to waste great matchups on days when it's guaranteed to have a huge rating? Will the league consider a team to be a permanent fixture on Black Friday? Why does the NFL feature the Raiders in prime time so much?After North, golf journalist, Dan Rapaport from Barstool Sports, joins the show to talk about the PGA Championship, what's going on with LIV Golf, Tiger Woods's future and much more.Following Rapaport, Sal Licata from WFAN radio and SNY TV in New York joins Jimmy for their weekly "Traina Thoughts" segment. This week, Jimmy and Sal share their thoughts on the NFL putting a playoff game exclusively on Peacock and Pat McAfee joining ESPN. They also discuss which one is more difficult to go away with, Jimmy's dilemma with his father's birthday moreAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy