This episode of Voiceworks: Sound Business is the second of two shows recorded live at the Podcast Show 2022. In this show we talk podcast advertising and what the future holds with a particular focus on the work of Spotify (who hosted the session).With podcast consumption on the rise and new innovations in podcast advertising, marketers who are ahead of the game are seeing podcasts as an essential part of their media buys. Similarly, podcasting has enabled publishers to unlock new audiences and new sources of revenue. Join us to hear how Spotify is reimagining what's possible for this uniquely powerful and intimate medium through innovations such as Streaming Ad Insertion (SAI), the Spotify Audience Network and interactive podcast advertising. We’ll be joined on stage by key partners from both the advertising and publishing sides to understand how their respective investments in podcasting help drive each other’s business forward. Here, you will hear form Spotify's Head of Enterprise Sales (Northern Europe) Sally Keane as she puts questions to two of the platforms key partners: Rhys Davies, Media Lead at BT – responsible for the advertising strategy including podcast buying (BT are a early adopter of the New CTA cards that Sportify have launched – hence them being invited on the panel to talk about it and  Andrea Day, Head of Operations here at Voiceworks Sport and responsible for the implementation of advertising across the network. For more on Spotify's advertising tools: https://ads.spotify.com/en-GB/ To find out more about the Sport Social podcast Network: https://podcast.sport-social.co.uk For help with your audio strategy you can contact the voiceworks team via voicecworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices