Nick Johnson, lead developer at the Ethereum Name Service (ENS), talks about making Ethereum human-readable, why Budweiser purchased an NFT, how purchasing an ENS works, and more. Show highlights: what ENS does and why it is important why Budweiser bought “beer.eth” how ENS names can be used to make Ethereum easier to use what business use cases ENS names make possible what made Nick want to create a naming service on Ethereum how people are using their ENS names why people are purchasing ENS names what privacy issues arise from people attaching their name to an ETH address what happens when Ethereum addresses get spammed with unwanted tokens how to buy an ENS name and how much it costs how ENS handles squatters what happens when you lose access to an address holding an ENS name how ENS is integrating normal domains (ex: “.com”) to Ethereum what ENS has planned for L2 launches   Thank you to our sponsors! Crypto.com: https://crypto.onelink.me/J9Lg/unconfirmedcardearnfeb2021  Polymarket: https://polymarket.com  Sorare: https://sorare.com      Episode Links:    Nick Johnson Twitter: https://twitter.com/nicksdjohnson Website: http://blog.notdot.net/  Ethereum Domain Service Twitter: https://twitter.com/ensdomains Website: https://app.ens.domains/    Miscellaneous links Budweiser ENS purchase: https://decrypt.co/79397/from-visa-to-budweiser-big-brands-are-taking-nfts-seriously Unwanted tokens being sent to addresses https://decrypt.co/79406/budweiser-dick-pic-nft-ethereum-wallet  https://www.coindesk.com/markets/2021/05/12/vitaliks-regift-of-unsolicited-doge-knockoffs-sends-memecoin-prices-plunging/  DNS (.com) integration with ENS: https://twitter.com/ensdomains/status/1430933399745798155    Learn more about your ad choices. Visit megaphone.fm/adchoices