It’s August 2nd. On this day in 1980, Ronald Reagan kicked off his 1980 presidential general election campaign with a speech at the Neshoba County Fair in MS. During the speech he used the phrase “states rights,” which was widely seen as a racial dog whistle. Jody and Niki are joined by Kevin M Kruse of Princeton to discuss Reagan’s campaign, the significance of that kick-off speech, and the long running Southern Strategy. Find a transcript of this episode at: https://tinyurl.com/esoterichistory This Day In Esoteric Political History is a proud member of Radiotopia from PRX. Get in touch if you have any ideas for future topics, or just want to say hello. Our website is thisdaypod.com Follow us on social @thisdaypod Learn about your ad choices: dovetail.prx.org/ad-choices