Episode 9: Writely (Google Docs)

Acquired

EpisodeMar 29, 201651m

Episode 9: Writely (Google Docs)

Acquired

EpisodeMar 29, 201651m

Ben and David continue the cloud productivity saga with Google Docs. They examine the suite of acquisitions made by Google with a focus on Writely in 2006. They tackle:The nuts and bolts of the Upstartle (company behind Writely) acquisition, founded by Sam Schillace, Steve Newman and Claudia Carpenter.SaaS offerings in cloud productivity today.Was this a good idea for Google?Google's future bets.A new section: The Carve Out!Sponsors:Sierra: https://bit.ly/acquiredsierraSentry: https://bit.ly/acquiredsentryAnthropic: https://bit.ly/acquiredclaude25Vanta: https://vanta.com/acquired More Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLC

Top comments

Every company has a story. Learn the playbooks that built the world’s greatest companies — and how you can apply them.

acquired.fm

Switch to the Fountain App

Open in Fountain