People engage with brands – not forms. Gathering research to develop public relations and outreach campaigns ensures an effective campaign. As people’s attention spans shorten in the era of swiping left, learn how to make surveys and public input gathering fun and meaningful through interactive elements that will engage your audience. Matthew Salisbury is the Founder and CEO of ntropy, a market research and customer experience platform used by government and businesses to collect, analyze and act on feedback. Prior to founding ntropy, Matthew held leadership positions at Hewlett Packard Enterprise in the UK, Australia and the USA as well as Hitachi, where he served in various roles focused on building and enabling smart solutions for cities and downtown areas. GUEST: Matt Salisbury SOCIAL MEDIA HANDLES: ntropy LinkedIn: http://linkedin.com/company/ntropydatainc Matt's LinkedIn: https://www.linkedin.com/in/m-salisbury/ WEBSITE: ntropydata.com