Here's what you need to know for today in the business of podcasting: The incredible shrinking podcast industry by Max TaniTikTok reports non-skippable video ads may harm engagement by Nicola AgiusHow children's privacy laws complicate connected TV tracking practices by Tim PetersonS&P says advertisers have resumed spendingiHeartMedia Announces Return of ‘The iHeartPodcast Awards’ with Live Event in Partnership with SXSW on March 11, 2024…as for the rest of the news: PodPod reports Audioboom has hit 35% year-over-year revenue growth, Flightpath premiers campaign predictions that can project one year into the future, Magellan AI adds attention metrics with Adelaide, and Pushkin appoints Gretta Cohn as CEO.
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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion...