It is true, brands with purpose make MORE MONEY anddd they cause impact. Doesn’t get better than that in my opinion. Luke Faccini is an expert in the field of branding with purpose and he shares some epic insights with us about brand story, brand purpose, and why brands with purpose are seeing greater success. Show notes in order of appearance: Luke Faccini an Italian Aussie? How Luke and Seb meet on Instagram Luke’s last oh shit moment What is an unconscious business? Or a non-purpose-driven brand? We’re surrounded by them...What does that look like? Are most brands not driven by a bigger purpose? And why is that the case? Spiral dynamics How brands responded and are responding during Covid Luke had a “purpose moment” that caused a shift in his life.  The True Cost movie Agency life and partying Luke shares how the universe tested him with a big opp that he had to turn down. The importance of brand story and how this ties to brand purpose. B Corps 101. Luke gives the elevator pitch on Certified B Corps and why he decided to get involved. And 1 basketball brand Purpose-driven brands typically have more costs...Besides bringing good to the world and ourselves, how can leading with purpose make more money? Luke shares concrete examples of purpose-led brands making more money Purpose in employees leads to more creativity and less turnover. Stats on buying from purpose-led brands Luke’s 2 most important traits for a conscious leader to embody Appetite for being wrong and presence and how they tie into leadership The Sponge and Good North. And if you liked this episode please make sure to actually hit subscribe and share it with a homie!    Visit The Sponge and find Luke Faccini on Instagram.  Connect with Sebastian on Instagram SebastianNaum.com