Welcome to today's podcast episode, where we're diving into the world of communication. Our guest, Pete Hixson, is an expert at helping businesses clarify their message through StoryBrand. Communication is often considered a passive skill, but it's our greatest skill. Whether navigating tense conversations or aiming to balance kindness and clarity, this episode will give you the confidence to own your communication skills. Enjoy! Save 10% at BPN Supps: https://bit.ly/nickbare10audio Follow for more:  IG: https://www.instagram.com/nickbarefitness/ YT: https://www.youtube.com/@nickbarefitness Keep up with Pete here:IG: https://www.instagram.com/pete_hixson Website: https://beyondcommunities.org/ Speaking & Coaching: http://www.petespeaks.org/ Topics: 0:00 Intro 1:01 Welcome 3:15 What StoryBrand is 7:14 Good communication isn’t a passive skill 12:33 What ineffective communication looks like 15:28 The guide vs the hero 19:48 Passion driven communicators 28:24 Getting to the bottom line 34:12 Balancing kind and clear 41:33 Communicating through tense conversations 56:57 Generosity with no expectations 1:02:18 Awareness of faith 1:08:49 Disappointment of failed expectations 1:13:09 Sharpen the ax 1:17:04 Never not on mission