Find More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/contractor-evolution PCA Overdrive is free for members. Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial! Become a member: https://www.pcapainted.org/membership-resources/ To learn more about Breakthrough Academy, click here: https://trybta.com/PCA185 How did Plus Construction owner and Breakthrough Academy Member Charlie Bethell go from endless callbacks, cash crunches and frustration to selling and building 500 decks a year? Systemizing and optimizing. And a lot of it. Today, Charlie’s on the show to talk about his digital marketing strategies, which bring in 60% of the businesses annual leads, and the massive changes he made to his sales-to-production handoff. In other words, we’re diving into the secrets of a high-volume contractor. Episode highlights: Learn the strategies and tactics Charlie Bethell uses to get 60% of his leads from digital marketing initiatives. Find out which implementation items Charlie used to vastly improve his sales-to-production handoff, resulting in higher customer satisfaction, better team morale and more profitable jobs. Hear how Charlie hit his BHAG five years early and what he learned in the process. 00:00 - Intro 01:52 - About Charlie's "Want to Have" Business 04:08 - Charlie's Killer Digital Marketing Funnel 22:04- 3 Digital Marketing Mistakes to Avoid 23:58 - Why Sales to Production Handoff is so Hard 29:17 - 3 Antidotes to Sales to Production Issues 46:19 - How Charlie hit his BHAG 2 Years Early Subscribe to Breakthrough Academy to never miss a video! 👇 http://bit.ly/youtubebta Interested in working with us? Let's chat: https://trybta.com/welcome Join our Facebook Group: / contractorroundtable Connect with us on Social Media: Facebook: / thebreakthroughacademy Instagram: / btacademy LinkedIn: / 10175179 Email: info@btacademy.com Phone: 1-800-875-1704 #BTA #BreakthroughAcademy #BuildingSuccess