Successfully using social media to project the company brand has become vital for almost every business. In this HRchat episode, we talk about employee advocacy and offer up some key takeaways to help listeners discover how to implement an effective social media strategy that's supported and integrated throughout every part of the organization.Our guest this time is Andrew Jenkins, CEO at Volterra, a Toronto-based social media consultancy. Questions for Andrew include:How do you define employee advocacy?Why should organizations consider an employee advocacy program?What are some considerations, risks, and things to be mindful of when it comes to employee advocacy?Where should organizations start?How should success be measured?Your 2022 book, Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models, and social media policies, alongside creating and measuring content and social media campaigns that have a competitive edge. Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit. Is it designed for marketing folks or can it be used by HR leaders too? Can you point to some ways HR departments can integrate some of practices?We do our best to ensure editorial objectivity. The views and ideas shared by our guests and sponsors are entirely independent of The HR Gazette, HRchat Podcast and Iceni Media Inc.   Support the showFeature Your Brand on the HRchat PodcastThe HRchat show has had 100,000s of downloads and is frequently listed as one of the most popular global podcasts for HR pros, Talent execs and leaders. It is ranked in the top ten in the world based on traffic, social media followers, domain authority & freshness. The podcast is also ranked as the Best Canadian HR Podcast by FeedSpot and one of the top 10% most popular shows by Listen Score. Want to share the story of how your business is helping to shape the world of work? We offer sponsored episodes, audio adverts, email campaigns, and a host of other options. Check out packages here. Follow us on LinkedIn Subscribe to our newsletter Check out our in-person events