Join us in this fascinating podcast episode as we sit down with Kerry Bradley, Chief Operating Officer and Head of Advisory at Sports Innovation Lab. With a rich background that spans from UCLA Women’s Soccer and the U.S. Soccer Federation to strategic partnerships at Exos, Kerry brings a wealth of experience to her role. In this episode, she shares insights into how Sports Innovation Lab leverages proprietary data intelligence tools to analyze fan behavior and preferences. Kerry discusses the concept of the 'Fluid Fan', revealing how her team uses fan data to enhance live viewership, conversion rates, and sponsorships. We also dive into how her experiences at Exos and her academic achievements at UCLA have shaped her approach to sports technology. Kerry provides unique perspectives on the evolving sports industry, the role of data, and the significant impact of Angela Ruggero's vision on Sports Innovation Lab. Plus, don’t miss her thoughts on the Women's Sports Club initiative and the challenges of responsibly handling fan data. This episode is a must-listen for anyone interested in the intersection of sports, technology, and fan engagement.