In this episode, hear from Lisa's former Bad Bitch Coaching client Jessica Berger, founder of Bundle x Joy, a female-led premium pet nutrition brand. Jessica shares her career trajectory going from a "dream job" at one of the largest CPG companies in the world, to shaking up the male-dominated pet food industry. She shares how she made big mindset moves to go from good girl to Bad Bitch founder landing her products in over 500 stores, all while uplifting other female founders along the way.