In this episode, Chris Bjorling and Bill Banham talk with Josh Siegal about employer branding, recruitment marketing, employee advocacy. Hear Josh’s experiences of developing employees so they grow and progress within the company.  Listen too as they discuss why culture fit underlines these efforts. Josh is  VP, Organizational Effectiveness at Wave HQ, a Toronto-based technology company on a mission to propel the brave entrepreneur who chooses to pursue their dreams.  At Wave, Josh leads all things around learning & development and talent acquisition. He’s also the face of the company at many events and forums. Prior to joining Wave, Josh led the Talent and Culture strategy at Real Matters.  In four+ years, Josh helped shepherd the organization from a 150 person private company to a 1,000 employee organization listed on the TSX.----------Talking About Ways To Improve Company Culture and People Performance The People and Performance Podcast is a show that dives into all things related to raising performance in the working world around us. We investigate how technology and HR processes are inextricably linked to the employee experience and the bottom line. Chris Bjorling, Co-host Christopher Bjorling is President at Fidello Inc., a consulting and services firm specializing in improving human performance. For over 30 years Chris has led Fidello in creating unique talent management solutions. Through the products and services he and his team have created over the years, his organization has helped clients design, develop, implement and integrate talent management processes and systems. Bill Banham, Co-host Bill Banham, Publisher at The HR Gazette, Host of the popular HRchat Podcast and Organizer of events such as DisruptHR London. Bill has worked with lots of business tech and HR-focused brands in the UK and North America including HRreview, TalentCulture, HRmarketer, Sprigg HR, and Team Fitness Tool. Contact us to learn more!