Using LinkedIn to grow brand recognition w/ Greg Malacane

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

EpisodeMay 25, 202226m

Using LinkedIn to grow brand recognition w/ Greg Malacane

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

EpisodeMay 25, 202226m

Greg Malacane, VP of Marketing & Customer Success at Endowance Solutions, talks with Jeremy about gaining brand recognition through LinkedIn.Highlights:Why Greg chooses LinkedIn to bolster brand recognitionThe relative value of posting on the company's LI page vs employees posting on their personal pagesThe next steps after getting engagement on a LinkedIn postLearn more about Endowance SolutionsConnect with Greg on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

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If you do B2B content marketing, you know that Content is King ... And queen, prince, duke, duchess--the whole damn court! Bottom line, for B2B marketers, content and content strategy are crucial. In this show, we explore the art & science, the opportunities and challenges, of B2B content marketing strategy, including:-What makes some content "sticky" and other content entirely forgettable-Scaling content without sacrificing authenticity and originality-Creating content with a point of view-Producing thought leadership content that actually leads-Repurposing content-Measuring content ROIJoin me, Jeremy Shere, as I discuss these and many more important and fascinating topics with B2B...

www.b2bcontentshow.com

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