In this episode of The Truth in This Art, I have the pleasure of chatting with Jefferson Liu, an Asian American photographer, filmmaker, and designer whose stunning work has graced festivals like Cannes, Sundance, and DOC NYC. Jefferson takes us on his journey from the world of advertising to carving out his own artistic identity. We dive into the technicalities of photography, the importance of storytelling, and how he navigates the balance between personal projects and professional work. Join us for an inspiring conversation about finding your creative voice, embracing imperfection, and the beauty that comes from taking risks in the pursuit of art.  Host: Rob LeeMusic: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis. Production:Produced by Rob Lee & Daniel AlexisEdited by Daniel AlexisShow Notes courtesy of Rob Lee and TransistorPhotos:Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.Guest photos courtesy of the guest, unless otherwise noted.Support the podcast The Truth In This Art Podcast Fractured Atlas (Fundraising): https://www.fracturedatlas.orgThe Truth In This Art Podcast Bluesky: https://bsky.app/profile/thetruthinthisart.bsky.socialThe Truth In This Art Podcast Instagram: https://www.instagram.com/truthinthisart/?hl=enThe Truth In This Art Podcast Website: https://www.thetruthinthisart.com/The Truth In This Art Podcast Shop: Merch from Redbubble ★ Support this podcast ★