How Status Quo Happens:
1 - Drink Your Own Kool-Aid
2 - What Got You Here Will Get You There
3 - Build Trenches So Deep All You See Are The Sides
Why The Status Quo Is So Sticky:
1 - Over Intellectualizing Strategy
2 - Not Engaging People Emotionally
3 - Defend Market Share
What To Do About Status Quo:
1 - Risk Rate Status Quo
2 - Look For Language That Reaffirms Your Status
3 - Look For New Ways To Add Value
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