Ken Tencer, Partner and CEO of Spyder Works Inc. talks with host Richard Franzi about his Eight Steps to Brand Re(Invention).  Ken also discusses his book, The 90% Rule, that integrates three fundamental principles of good business into a pragmatic and powerful approach to business development. Doug Wheeler, Principal of Summit Performance Group joins our show after his company announced a marketing and co-branding agreement with Adelman Travel. Doug discusses what the early stages of a new business relationship is like and how this partnership will aid in the expansion of his company.