On this episode of Voiceworks: Sound Business we have a go at unpicking the "dark art" of Podcast SEO.Getting your podcast heard by more people is one of the most challenging problems that content creators can face and in this chat with Castos CEO Craig Hewitt, Jim drills down into the Do's and Do Not's of Podcast SEO and identifies some key tips and tricks that you can adopt today to get your podcast heard by more people.You can find more about Castos here: https://castos.com and Craig is on Twitter via: @TheCraigHewittFor more on Voiceworks work or to get in touch about podcasts or audio strategy visit www.voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices