Wow, Season Two is kicking off strong with this incredible episode with Dave Gerhardt, an astonishing marketer and the Founder & CEO of Exit Five. Dave joins Craig Rosenberg and Matt Amundson to share how he approaches using AI for B2B marketing, why LinkedIn influencers present a huge opportunity for B2B brands, and the outsized impact that building a strong Founder Brand can have for startups. Also, Matt shares his innermost feelings about Dave and Craig examines his own facial hair.Critical TakeawaysSocial media should be treated as the primary marketing channel for B2B SaaS brands, not just a supplementary piece of your strategy.AI tools are best used as an “idea starter” to get your writing going, rather than relying on the artificial intelligence to do the actual writing itself.Working with micro-influencers who have a strong, niche following can be highly effective in B2B SaaS. To see good results, it's important to create offers and content that align with what their audience wants to see. Narrowing down your Ideal Customer Profile (ICP) is crucial for B2B growth. Starting with a more specific market allows for easier traction and learning which you can later apply more broadly as your company scales. Sponsored SegmentNew Sponsor coming soon!Interested in becoming a sponsor of The Transaction? Contact transactionpod@samguertin.comChapters00:00 Matt provides a safe space for Dave02:06 Discussing Founder Brand and B2B Marketing Strategies04:45 The Power of Personal Branding and Social Media for Startups09:42 AI Tools in B2B Marketing: Opportunities and Misconceptions20:00 B2B Influencers and LinkedIn Strategies for SaaS companies26:19 Understanding the Full Funnel in B2B Marketing27:26 The Power of LinkedIn and Social Media31:18 Narrowing Down Your Ideal Customer Profile (ICP)37:03 The Story Behind Drift's Success40:00 Building a Strong B2B Brand and Content Strategy46:56 An In-depth Review of Craig’s Facial HairSign up for our Newsletter: https://thetransaction.substack.com/Epic Quotes“Social media is the way marketing happens in our lives today.” - Dave Gerhardt“I use [AI] a lot as my writing partner, you can't really have writer's block anymore because you kind of always have something to get going” - Dave Gerhardt“I love you.” - Matt AmundsonConnect with DaveLinkedIn: https://www.linkedin.com/in/davegerhardt/ Website: https://www.exitfive.com/ Podcast: https://media.exitfive.com/podcast ShoutoutsAdam Robinson: https://www.linkedin.com/in/retentionadam/ Bland AI: https://www.bland.ai/ HeyGen: https://www.heygen.com/ Danielle Messler: https://www.linkedin.com/in/daniellemessler/ Natalie Taylor: https://www.linkedin.com/in/nataliecstaylor/ Capsule: https://capsule.video/ Planful: https://planful.com/ Mac Reddin: https://www.linkedin.com/in/mac-reddin/ David Politis: https://www.linkedin.com/in/davidpolitis/ Love the show? Give us a shoutout on LinkedIn and tell us what you loved!